Ae Dil Hai Mushkil has managed have a good first day at the box office with collections set to come in at around 13.25 crore nett as per early estimates. These collections are very good for pre Diwali and the film did open at a faster rate but the evenings did not show the regular improvement due to Diwali festivities. This trend could linger on for the next two days and collections are unlikely to show normal weekend trends. On a normal day the morning start would have translated into a 16 crore nett first day. The film has done very well at multiplexes across the country beating the figures of the Akshay Kumar starrers Housefull 3 and Rustom at most multiplexes in the big cities despite it being pre Diwali. The business in the B and C centres is less be it multiplexes or single screens but that is not really the target audience and if this audience comes from Monday onward the film will put up a huge number.
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